Friday, June 04, 2004

There hasn't been a candidate this inept since Dukakis

Miller's ad campaign for the "President of Beers" is so weak that even Budweiser, the target of the "satire" in this ad campaign, has developed an ad pointing out how inept it is. For those not in the know: Miller has been running an ad campaign based on the premise that the Budweiser slogan "King of Beers" is un-American. To that end they have featured presidential debates between a Clydesdale and a Miller's candidate calling for Miller to be voted "President of Beers." The candidate that "stars" in these ads is so obnoxious and clueless that any satiric potential is essentially negated. The underlying theme is that anyone who drinks Miller (and would actually vote it "president") are so ridiculously stupid that they would drink or vote for anyone. President Bush has apparently locked up the Miller vote.

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