Friday, January 23, 2004

Two ads that confuse and confound

Hewlett Packard "Pictures of You" ad: Anyone who grew up listening to the Cure when "Pictures of You" came out (on the "Disintegration" album in 1989), would know that the HP ads featuring this song are far too sunny. Essentially "Pictures of You" tells the tale of a person lamenting that the only way to be close to a long lost love is by looking at pictures. Not exactly the stuff of smiling people on happy sunny days. I mean, is this ad supposed to appeal to people who want to obsessively print out pictures of people who are no longer in their life? What do these obsessive weirdos do once the "Pictures of You" are printed? That said, "Pictures of You" is such a great song; actually "Disintegration" is a great overall Cure album, but the liner notes advise to listen to it very loud and alone (again not exactly the sunny feeling meant to be conveyed by the ad). Verbal Jazz also suggests "Disintegration" as the best rainy day album of all time.

BMW Angels Ad: When Verbal Jazz first saw the BMW ad featuring a guardian angel for each wheel and wearing a headset to communicate with the other angels, I must say, I thought this was a joke. Was this one of those brainstorm ideas that someone throughout, no matter how stupid it sounded, and found that it made its way up the chain? It grows even more ridiculous when one angel wipes mud off of his (shouldn't it be "its;" do the angels guarding BMW drivers have genitalia?) face and shouts, "I love this job." Correct me if I'm wrong, but shouldn't angels be more concerned with promoting the forces of good in this world as opposed to making sure some asshole, who spends too much for a BMW and drives like a lunatic to boot, makes it through the drive safely? Besides, why do they need four angels? Is someone who can afford this vehicle really worth more than one guardian angel? The overall message of this ad then is: If you can afford this car, feel free to drive poorly because BMW has a cadre of angels looking out for you because BMW has sponsored all the harps in heaven.

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