Non-Targeted Marketing
Verbal Jazz received a most curious email from Major League Baseball:
"Calling All Baseball Fans!
Attending the game on Sunday, February 1st in Houston?
"Send a photo of yourself at the game in your favorite baseball gear and get $20 off your next purchase of $50 or more at the MLB.com Shop!"
How many people will actually take advantage of this very exclusive offer? Especially since most of the Super Bowl attendees are corporate fat cats who could hardly be bothered to put on a Cubs hat and send a picture just for $20 off of a Cubs jersey. Then, anyone else attending is hopefully a fan of one of the teams involved (Go Pats!) or a fan of football in general. What if the NFL told fans attending the World Series to send in a photo of themselves wearing a Peyton Manning jersey? Let the NFL have its day, this marketing geniuses behind this email obviously need a new line of work.
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Verbal Jazz received a most curious email from Major League Baseball:
"Calling All Baseball Fans!
Attending the game on Sunday, February 1st in Houston?
"Send a photo of yourself at the game in your favorite baseball gear and get $20 off your next purchase of $50 or more at the MLB.com Shop!"
How many people will actually take advantage of this very exclusive offer? Especially since most of the Super Bowl attendees are corporate fat cats who could hardly be bothered to put on a Cubs hat and send a picture just for $20 off of a Cubs jersey. Then, anyone else attending is hopefully a fan of one of the teams involved (Go Pats!) or a fan of football in general. What if the NFL told fans attending the World Series to send in a photo of themselves wearing a Peyton Manning jersey? Let the NFL have its day, this marketing geniuses behind this email obviously need a new line of work.
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