Great Ads
Advertising is designed to persuade people to take an action they may not have thought of on their own. Usually this involves some sort of purchase. Advertising and branding for successful products then become ubiquitous and feed an anti-corporate backlash: bad Nike. That said here are a couple of ads that deserve some special recognition:
Miller Lite Human Dominoes: Verbal Jazz was first struck by the visual absurdity of this ad, watching people topple into one another, falling like dominoes. Whoever came up with this one is a pure genius, right down to the song that proclaims: "freedom of choice." The domino chain is then broken up at a bar when a man in his early 20s orders a Miller Lite. Great ad, terrible beer. When Verbal Jazz first saw this ad, I was extremely disappointed in the product that was being promoted by this wonderful visual montage of toppling bodies, but, hey Samuel Adams brewery has its own ad problems. I mean, what the hell is that "Always a good decision" emphasized by a guy with a bad mullet/beginning of a hippy do all while wearing a colonial era leather jerkin? Just plain weird. I would sooner drink a Sam Adams than a Miller Lite, so I guess the freedom of choice is still mine.
Brett Favre Monday Morning Quarterback ad for MasterCard: The Missus Jazz loves Brett Favre. She loves Brett Favre so much that she would root for the Packers over the Patriots (we live in New England) should the two teams meet in the Super Bowl. She also loves this ad. Occasionally, I will toss off a line from it to her: "I would have double bagged it;" "I would have gone vanilla with that sweater." When I first saw the ad, I guessed the punch line about Monday Morning Quarterbacks, but this one is a keeper, even if the Missus jazz is drooling of Brett Favre (no bad Brett Favre name pronunciation jokes here).
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Advertising is designed to persuade people to take an action they may not have thought of on their own. Usually this involves some sort of purchase. Advertising and branding for successful products then become ubiquitous and feed an anti-corporate backlash: bad Nike. That said here are a couple of ads that deserve some special recognition:
Miller Lite Human Dominoes: Verbal Jazz was first struck by the visual absurdity of this ad, watching people topple into one another, falling like dominoes. Whoever came up with this one is a pure genius, right down to the song that proclaims: "freedom of choice." The domino chain is then broken up at a bar when a man in his early 20s orders a Miller Lite. Great ad, terrible beer. When Verbal Jazz first saw this ad, I was extremely disappointed in the product that was being promoted by this wonderful visual montage of toppling bodies, but, hey Samuel Adams brewery has its own ad problems. I mean, what the hell is that "Always a good decision" emphasized by a guy with a bad mullet/beginning of a hippy do all while wearing a colonial era leather jerkin? Just plain weird. I would sooner drink a Sam Adams than a Miller Lite, so I guess the freedom of choice is still mine.
Brett Favre Monday Morning Quarterback ad for MasterCard: The Missus Jazz loves Brett Favre. She loves Brett Favre so much that she would root for the Packers over the Patriots (we live in New England) should the two teams meet in the Super Bowl. She also loves this ad. Occasionally, I will toss off a line from it to her: "I would have double bagged it;" "I would have gone vanilla with that sweater." When I first saw the ad, I guessed the punch line about Monday Morning Quarterbacks, but this one is a keeper, even if the Missus jazz is drooling of Brett Favre (no bad Brett Favre name pronunciation jokes here).
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