Thursday, November 13, 2003

Would you like a definition with that?

McDonald's is now threatening to sue Merriam-Webster over the use of the phrase McJobs in the latest edition of Webster's Dictionary, claiming that the phrase is derogatory and a "slap in the face" to restaurant workers. Burger flippers everywhere are up in arms and threatening to boycott the purchase of the new Webster's Dictionary once they figured out what to do about that damn acne. Well, the phrase McJobs is meant to be insulting because, to go along with the dictionary definition, burger flippers are not exactly on the fast track to success. Sure asking if someone would like fries with that, could lead to restaurant management and ownership in the future, but a McJob is appropriately dead-end. Linguistically, McJob works better than "Wal-job," or "BKJob," or "Paper or Plastic? Job."

McJob is part of the lexicon, and, let's face it, whenever you see someone over the age of 23 working in fast food, you have a pretty good idea they got off the college track somewhere and McDonald's will just have to face the perception that asking if someone wants to Supersize is not a career track that most people want to be on.

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