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The Chicago Bears Sponsored by Bank One. Well, it was bound to happen sooner or later that a major sports franchise would skip over the stadium naming rights to go straight for team naming rights. Maybe we should just give up having cities host teams and switch to corporations. One could get along with the Gillette Patriots, say, or the Fleet Celtics. Maybe the Bears could truly re-brand themselves and simply be known as the Chicago Bank Ones; or the Red Sox could become the John Hancock Fleets. Sponsorship knows no boundaries.
Perhaps this whole sponsorship by Bank One is simply another throw back to Youth Leagues. When I played Little League baseball my teams were all known by the businesses who sponsored them: Brockton Cafe, Paul Clancy Real Estate (undefeated!), and Home Federal Savings. If Youth Leagues have to solicit corporate sponsorship, why shouldn't the pros?
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The Chicago Bears Sponsored by Bank One. Well, it was bound to happen sooner or later that a major sports franchise would skip over the stadium naming rights to go straight for team naming rights. Maybe we should just give up having cities host teams and switch to corporations. One could get along with the Gillette Patriots, say, or the Fleet Celtics. Maybe the Bears could truly re-brand themselves and simply be known as the Chicago Bank Ones; or the Red Sox could become the John Hancock Fleets. Sponsorship knows no boundaries.
Perhaps this whole sponsorship by Bank One is simply another throw back to Youth Leagues. When I played Little League baseball my teams were all known by the businesses who sponsored them: Brockton Cafe, Paul Clancy Real Estate (undefeated!), and Home Federal Savings. If Youth Leagues have to solicit corporate sponsorship, why shouldn't the pros?
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